Pricing | IronPassDigital

Pricing

Flat monthly rates.
No long contract.
No surprises.

For any small business: the AI front desk on its own, or a website with it built in. For home-service trades: screened leads handed to you, or the whole machine built under your own name. Every price below is the whole monthly fee — no percentage of ad spend, no markup buried in a report.

Ask which one fitsTrades: 10 free leads
Option one · Any small business

AI front desk

$197 /month — intro rate

$197 is an introductory rate while I build case studies. It goes to $297 once I have them — and if you sign on at $197, you keep $197 for as long as you stay.

For the business that already gets enquiries — they just land while you are with a client, on a job, or asleep. No website rebuild and no ads. We put the answering machinery on the traffic you already have.

  • Business text number with missed-call text-back, so the ones who hang up still get a reply
  • AI text replies in under a minute, 24/7
  • Chat assistant on your existing website that answers your basics and asks your questions
  • After-hours and weekend coverage without paying anyone to sit by a phone
  • Every enquiry to you by text and email — who, what they need, how soon — plus the conversation
  • Monthly summary of what came in and what got answered
  • No setup fee on this option, and no contract — month to month

It never books, quotes or makes promises for you. It collects the details and hands you a real enquiry. Trades: if you later want ads on top, the monthly rolls into Starter and you are not charged twice for the build.

Ask about the AI front desk
Option two · Any small business

Website + AI front desk

$297 /month · $500 one-time setup

A website built, hosted and kept current for you, with the AI front desk built in. We do not sell websites on their own — a site that cannot answer a visitor is a brochure.

  • Everything in the AI front desk
  • Website designed and written for your business, built for phones first
  • Contact form and chat feeding straight into your enquiries
  • Hosting, security certificate and platform updates included
  • Small text and photo changes done for you as part of the monthly fee
  • Your domain registered in your name, at cost — it stays yours whatever happens

Already have a website that does the job? Then you do not need this one — Option one adds the assistant to the site you have.

Talk to Dave

For home-service trades

Leads, or ads under your own name

HVAC is live in Calgary today. These two options are for trades that need more work coming in, not just better answering.

Option three · Trades

Buy screened leads from us

First 10 free then one flat monthly fee for your territory

Our site, our ad account, our ad spend, our risk. You pay nothing during the trial and there is no setup fee on this option. After the ten, we agree one flat monthly fee for your territory — once we both know what the leads in your area are actually worth, instead of me guessing at it now.

  • Exclusive in your territory — the same homeowner is never sold to three shops
  • Never charged per lead, so there is nothing to argue about when one does not pan out
  • Month to month. Stop whenever you like
  • Nothing to install, no portal to learn. Leads arrive by text and email
How the free trial works
Option four · Trades

We build it under your brand

Your ad account, your page, your number, your customer list. We build it and run it; you own it. One monthly management fee — your ad budget is separate and billed to your own card.

Starter

$497 /month

For the 1–3 truck shop losing calls it never hears about.

  • Facebook & Instagram ads built and managed for you
  • One service area
  • Lead capture page built for furnace and AC jobs, not a brochure
  • Website chat assistant that qualifies visitors day or night
  • AI text intake answers every lead in under a minute, 24/7
  • Your own tracking number with missed-call text-back
  • Screened leads to you by text and email within seconds
  • Fresh ad creative monthly, so the same photo does not run all winter
  • Monthly report: what was spent, what came in, what each lead cost
Get started
Most shops start here

Growth

$997 /month

For shops ready to push volume across a wider area.

  • Everything in Starter
  • Second service area, or a second service line such as hot water or IAQ
  • Fresh ad creative twice a month
  • Offer testing — we run competing hooks and keep what books jobs
  • Booked-job tracking, so the report shows revenue and not just leads
  • Monthly call to go through the numbers with me, not an account manager
Talk to Dave

Dominate

$1,497 /month

For multi-truck operations that want the whole market.

  • Everything in Growth
  • Fresh ad creative weekly
  • Seasonal and maintenance-plan campaigns to your existing customer list
  • Reactivation campaigns — the quotes that never closed
  • Priority build on promotions, usually inside 48 hours
  • First refusal on any new territory we open in Calgary and area
  • A call every two weeks through the busy season
Talk to Dave

The difference between the plans is how much building, creative and attention you get — not a cap on your ad budget. We recommend a budget for your area, you approve it, and we only suggest raising it once the cost per lead says it is worth raising. You set the number, you can change it any time, and it is charged to your card by Meta and never by us.

Founding client program

The first three Calgary HVAC shops on a branded plan get 50% off months 1–3 — $248/month on Starter, then the standard rate. In exchange I ask for two things: permission to publish your results as a case study, and an honest review once you have seen the numbers. No long contract, cancel any time. Three spots, and I will tell you straight if they are already gone.

The founding rate applies to the branded plans in Option four. The AI front desk is already at an intro rate, and the lead trial does not need a discount — the first ten leads are free.

The fine print, up front

  • Setup fee: $500 one time on Option two (website) and Option four (branded build), covering your build, number, tracking and go-live testing. Nothing on Options one or three
  • Domain: registered in your name and billed at cost, usually about $25 a year
  • Ad spend on Option four is billed to your own card by Meta, not to us, and is never part of the monthly fee
  • Most builds are live in two to three weeks. Carrier text-messaging registration and Meta ad review take time nobody controls, and I would rather say so than promise Monday
  • Month to month. Cancel with 30 days' notice and your domain, ad account, contacts and lead history stay yours
  • We answer, collect and screen. You quote, schedule and do the work — we never book your jobs, answer your phone with a voice or make decisions on your behalf
  • No guaranteed lead count or job count. Anyone handing you one is guessing, and that guess is how you get talked into a year-long contract

Add-ons, quoted per job

  • Google Local Services Ads set up in your company's name — it needs Google Guaranteed screening on your licence, insurance and background check, so the account belongs to you and we do not run it for you
  • Extra ad creative for a promotion or a seasonal push
  • An additional service area or service line
  • A reactivation campaign to your past customers

Ask about anything that is not on this page and I will quote it, tell you it is not worth it, or point you at someone better.

Talk it throughTrades: take the 10 free leads