About
IronPassDigital is run by Dave Harrison out of Calgary. It is new — I am not going to pad this page with a decade of imaginary clients.
I started with Calgary HVAC. I built a lead system — ads, a landing page, and a text assistant that asks the questions a dispatcher would ask — and ran it on my own ad spend, at my own risk.
Building it showed me something obvious in hindsight: the expensive part was never the ads. It was the enquiry that came in at 9pm and got answered at 9am, by which time the customer had called someone else. That problem is not unique to furnace companies. Bookkeepers, clinics, salons and every one-person operation that is also its own front desk have it too.
So IronPassDigital now builds websites and AI assistants for small businesses of any kind, and still runs lead generation for home-service trades.
No promised lead counts, no "sales on autopilot", no 24-hour launch claims. Carrier text registration takes as long as it takes, and I will tell you the real timeline every time.
The assistant collects details and hands the conversation to you. It does not make promises, quote prices you have not approved, or decide anything on your behalf.
I would rather look after a handful of businesses properly than sign up hundreds and answer none of them. You deal with me, not an account manager.
Your domain is in your name and your customer list is yours. Leave and you take them with you.
IronPassDigital is based in Calgary, Alberta. We also operate calgaryhvacleads.com, the Calgary homeowner site our trade leads come from — worth knowing so nothing looks odd when you see it.